FREE GUIDE FOR FLEXIBLE WORKSPACE OPERATORS

5 ways to generate more direct enquiries from what you already have

Your next enquiry could come from a contact already in your database, someone visiting your website or a conversation your team starts on LinkedIn.

This free guide shares five practical ways to make better use of the people, contacts and marketing assets you already have.

  • Reconnect with enquiries that went quiet.
  • Make your website clearer and easier to act on.
  • Help your people create more opportunities through LinkedIn.

Created by Rob Strachan — 16+ years in flexible workspace marketing and experience delivering over £50 million in direct revenue.

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Five practical opportunities to explore

You do not need to tackle everything at once. The guide helps you identify a useful starting point and put it into practice.

1

Reconnect with enquiries that went quiet

Explore two approaches to staying in touch with lost leads: a regular monthly email or an automated follow-up workflow.

2

Make your website's first impression work harder

Check whether visitors immediately understand who you are, what you offer and why they should choose you — with clear calls to action.

3

Refresh your Google Business Profile

Review the practical details, photographs and reviews that help prospective customers understand your workspace.

4

Give your people a role in generating demand

Help your team build relevant relationships and start useful conversations through LinkedIn engagement.

5

Turn existing customers into introductions

Make it easier for customers to recognise suitable prospects and introduce them to your business.

Practical advice from someone who knows flex

Rob Strachan is the founder of FlexiSpace Marketing and Flex Marketing Academy. He has more than 30 years' marketing experience, including over 16 years in flexible workspace, with senior marketing roles at MWB, IWG and Landmark.

This guide brings together practical ideas for operators who want to generate more direct business and make their existing resources work harder.

Start with one action you can put to work

Download the free guide, choose an opportunity and take the first step towards generating more direct enquiries.

Get the free guide

Or explore the full Build More Direct Business course